Ismael Esnousi on zero ads and free houses

Chapters.

1. 0:00Why distraction is the real enemy
2. 1:30Fuck around and find out, fast
3. 3:49Archie's path into sales and AI
4. 9:49The problem with scaling one to a thousand
5. 12:40Why fulfillment pricing was the wrong fight
6. 14:50Why developers make the worst customers
7. 17:18Fixing cost of acquisition with nurturing
8. 19:15What a stock does when a company fires half its staff
9. 20:24Fifty people running a billion user app
10. 22:06The five levers that scale any business
11. 25:07Finding the real ideal customer
12. 27:53The ad spend question nobody wants to answer
13. 29:29Building a pipeline from the UK to Southeast Asia
14. 33:31Turning an old database into free leads
15. 37:31Never scale a mistake
16. 38:52Why he told them to give the house away
17. 45:00Leaning on an existing network for content
18. 49:40The one fear every buyer has
19. 50:00Turning horror stories into trust
20. 51:48Five day challenges and closing the deal